NET-A-PORTER NOW SELLS ART?
There is no more fabulous treasure trove for all things fashion, luxury and beauty than NET-A-PORTER. The arbiter of taste for incredible women, Net-A-Porter has forever changed how we shop; now they are changing how we collect art too.
In a world-first, Net-A-Porter introduces art on their site alongside the most coveted designer brands, including Gucci, Cartier, Chloe, Balenciaga, Saint Laurent, Prada, and Stella McCartney, to name just a few.
Net-A-Porter has partnered with us at AP8 to curate collections of art to be positioned next to luxury and fashion must-haves. This collaboration distills everything that makes art covetable and collectable, taking the guesswork out of buying art coupled with a seamless shopping experience, two of our greatest passions.
The first drop features a series of ten framed photographs by revered French artist and fashion photographer Guy Bourdin. Guy Bourdin, the most influential fashion photographer of our time, single-handedly transformed his medium into fine art. This unique limited-edition collection is shoppable exclusively through NET-A-PORTER, with less than 100 units of each piece available. This selection of his most iconic and recognisable images has previously only been seen in museums, publications and select galleries worldwide.
AP8 has digitally verified each piece through an innovative technique of stenographic cryptography (that's a fancy way of saying hidden to the human eye and only detectable by digitally scanning for them). In addition, a certification code is registered to each artwork, providing a provenance record (like all art collectors know to ask for).
The inimitable Lea Cranfield, Chief buying and merchandising officer at NET-A-PORTER, had this to say about our collaboration.
"For the launch of Art at NET-A-PORTER, our aim is to deliver our customers with the same world-class level of curation and expertise that's synonymous with our entire buy. Our partnership with AP8, a true innovator in this space, brings our global customers an incredible selection of unique and collectable photographs from the iconic, Guy Bourdin. AP8 allows customers to shop for exceptional pieces of artwork confidently and with unmatched ease, framing each piece, exactly to the artist's standards, meaning that buyers can quite simply hang these museum-quality items on their wall. This exclusive partnership is the first step in NET-A-PORTER's journey in the art world and we look forward to many more."
Shop the exclusive collection AP8 X NET-A-PORTER